quote to tickle thought: the metaphor is probably the most fertile power possessed by man (Jorge Ortega y Gasset)
in the news: Walmart announcer tells black people to leave store; Racial slurs hurled at lawmakers during health reform protests
definitions from Oxford concise dictionary: metaphor, a symbol of an abstraction; racist, one who believes in the superiority of a particular race; bigot, one who has an obstinate and intolerant belief in an idea
in perspective: America broke the global racial barrier on power with its 2008 election. Its new half-black president has wisely chosen to focus on the national crises that got him elected when white strategies no longer worked. A year into the new administration, however, racism screamed to be addressed.
No doubt the shock of the racial breakthrough combined with the sensitivity of the issue prevented direct address. A possible solution would be for the media to approach the subject through the indirectness of the metaphor.
The first step would be to break down the vast block of those opposed to the policies mandated by the election for the creation of a more global and compassionate America. That would be the conservative half of the population having unabashedly declared its commitment to saying no to any progressive proposal.
Breaking down that domestic block to progress calls for differentiating the categories making up the conservative element in 2010 America as represented by the Tea Party movement. That includes true conservatives clinging to past values and ideals, elitists holding to pyramidal models of societetal entitlements, racists seeing the present reality of non-white American leadership as an anomaly rather than progress, and downright bigots deserving of no more notice than to be ignored since they’re not open to reasoning.
Once identified, the concerns and needs of each group could be targeted directly. To true conservatives still of the view that the United States can unilaterally impose its will on other countries, the global nature of the modern world and economy could be pointed out. Elitists would be reminded of the shooting-star nature of celebrity and wealth today while racists of every stripe would be bombarded with facts about how blockages to freedom, opportunity and merit are challenged everywhere. Finally, bigots would be left to die out in the discourse about true conservative concerns.
Bolstering those messages with the aid of metaphor would be the second step in garnering support for the agenda America mandated with its 2008 election. The metaphors would concretize today’s reality of just how backward was conservativism in a global world.
For true conservatives holding onto old ways, metaphors would focus on the futility of renewing the worn-out old. Pouring money into a dilapidated house, patching threadbare clothes or resoling outworn shoes would serve as starting images.
Elitists may be swayed by metaphors about the evanescence of status in the media-driven age of Sarah Palins, movie stars and “celebutards,” as the New York Post coins it. By contrast, the lasting influence of those committed to global progress could be stressed, particularly activisists of notable visility such as Bono and Sean Penn.
For racists, metaphors would center on the evidence of history and how bizarre old attitudes about human differences appear in a modern context. Rudyard Kipling’s “White Man’s Burden” about United States involvement in the Philippines during 1899 could serve as a template for an image today of a “Non-white’s Challenge” in a world where China holds the purse strings of the United States.
On the question of racial superiority, the image behind the metaphors would be the Biblical reversal of the first becoming last and the last becoming first in the absence of an attitude shift. Inversely, agreement on equality could turn the global scenario into an endless series of championship play-offs where everyone has a serial shot at coming out the winner.
History bears witness to the futility of movements centered on obstreperousness, elitism and racism. It exposes the glaring reality. Bigots are primitive dinosaurs in the human journey towards progress.
American media has an opportunity to impact on a rapidly changing world in 2010 as the Tea Party movement gets nasty and violent. The challenge calls for innovation and for an update of old journalistic rubrics.
Coverage of hard news today calls for creativity. It also calls for the violation of the sacred American taboo against intellectualism.
A literary device such as the metaphor can make the bitter pill of transition more palatable to the American common man exemplified by the political football who came to light in the 2008 election. “Joe the Plumber” may not like the rest of the world or see any use for it. But without that broader context, he’s nothing more than a laboratory rat caught in a maze.